Primary: prices, sale items and how to save

Primary is one of the maternity & newborn stores we track. This guide is built from the prices on the Primary site on Oct 6, 2026, so you know what to expect before you shop.

What Primary sells

We list 10 products from Primary. See them all on the Primary store page.

Price range

The products we list run from $9.75 to $54.50. A few examples:

• Clearance unisex fit flannel PJ top in rainbow plaid: $29.00
• Baby rash guard: $9.75
• Kids organic PJ set in rainbow pumpkins: $24.50

On sale on Oct 6, 2026

These items were marked down on the store's own site when we checked:

1. Clearance unisex fit flannel PJ top in rainbow plaid: $29.00, regular price $58.00 (50% off)
2. Baby rash guard: $9.75, regular price $19.50 (50% off)
3. Kids organic PJ set in rainbow pumpkins: $24.50, regular price $49.00 (50% off)
4. Kids organic PJ set in spooky village: $24.50, regular price $49.00 (50% off)
5. Kids Sesame Street friends knit beanie & mittens set: $44.75, regular price $69.00 (35% off)

Sale prices move quickly. Check the store before you count on one.

How to pay less

• Compare the sale price with the regular price shown on the product page
• Check shipping cost and the return policy before you order
• Compare with other Maternity & Newborn stores

Keep browsing

See every product and offer on the Primary store page, or browse all current coupons.